Welcome to Masawa,
the mental wellness impact fund.

We are on a mission to alleviate unneeded human suffering by initiating and investing in approaches that increase mental wellness.  

We believe that mental wellness is a fundamental right, and a prerequisite for living an optimal, happy, and fulfilling life. That’s why we want to make the most effective approaches for nurturing a healthy and resilient mind widely available. So that billions live life.

At Masawa, we do not merely deploy capital, we nurture it. Through a holistic investment approach, we enhance financial returns with our unique focus on founder resilience, organizational health, and social impact maximization. 


From issue...

The current state of global mental health is alarming.

Depression is the leading cause of disability worldwide

of people in the world are experiencing one or more mental or substance use disorders

The yearly cost of lost productivity in the EU due to mental illness (i.e. 4% of GDP)

of people in Africa with mental illness that do not receive treatment

deaths among 15 to 19-year-olds in the EU are caused by intentional self harm


While these numbers are striking, they also tell us that we’re all in this together. 

Just as we experience challenges with our physical well-being, we all sometimes grapple with our mental well-being. Occasionally, we feel down, overwhelmed by something that’s happening in our lives, or unable to cope with the struggles that daily life throws at us. But without appropriate care and attention, these struggles can accumulate, and our mental wellness runs the risk of decaying into mental illness. 

Dear Fellow Humans:

For most of my life, I’ve dealt with depression, anxiety, and addiction. The voices in my head, the constant nagging, and rumination seemed only to be quieted by the dopamine kick gained from consuming unnatural amounts of shitty food and alcohol. Most only knew my accomplishments, my breadth of experience, humor, and knack for languages. An expert at curating an amazing narrative, few saw my true unhappiness.

I tried antidepressants and psychotherapy, both important to giving me the space I needed to come to terms with and start exploring the causes of my mental illness, many rooted in a rough childhood being raised on welfare by a loving single mother who had her own battles with depression and alcoholism, but I was far from being whole.

In early 2018, after tipping the scales above 300lbs / 136kgs and having hit rock bottom three times in the past two years, something had to be done. I started studying non-mainstream and holistic approaches to achieving mental wellness and began incorporating good nutrition, meditation, and exercise into my daily life. Slowly, the brain fog lifted, the weight dropped, and the joy of living returned!

It took me 35 years to realize that mental illness had always affected me, and another five to learn how to cope. That’s far too long, but for many, it takes a lifetime. Unacceptable. I founded Masawa to change that. 

By nurturing capital to nurture minds, we invest for financial returns with a focus on maximizing impact while not losing sight of founders’ and companies’ mental healths. 

We hope you’ll join us, so that billions live life.

A Headshot of Joshua Haynes, the Founder of Masawa

Joshua Haynes
Managing partner, Masawa 

Masawa Artwork Boy Nurturing Brains action,

We nurture capital to nurture minds, so that billions live life.

Although our minds are vulnerable, with the right interventions and care, we can strengthen and protect them with a shield of resilience. 

We want to help people on their journey to nurturing a more resilient and healthier mind. We are on a mission to enable billions to flourish and live life to the fullest as a healthy, and well-functioning member of their families, communities, and society. How? 

As the world’s only mental wellness impact fund, we invest in promising founders who are fundamentally shifting how mental wellness is understood and attained, by providing evidence-driven, ambitious, and innovative solutions

We focus on three proven investment areas:

natural approaches

Natural approaches that increase mental wellness, including nutrition, natural medicine, mindfulness, exercise, community.

noun_Brain Technology_2761618 (1) (1)


Technological solutions accelerating mental wellness, including humane technology, software, and hardware.

workplace wellness

Approaches to improve mental wellness in the workplace, including mindfulness, stress management, and resilience practice.

we're transforming mental wellness

At Masawa, we are dedicated to creating meaningful, large-scale social impact. We realize that in order to transform mental wellness on a societal level, we must first ensure that the founding teams we support are mentally well and resilient.

Our unique investment philosophy aligns our laser focus on founder resilience and organizational health with our commitment to create an ever-growing social impact and deliver above market-rate financial returns. 

noun_Venture Capital_3310281


There is a vast opportunity to make meaningful social change without compromising on substantial financial returns. Our distinctive approach to measurable impact and organizational health allows us to work closely with each investee to generate tremendous returns, both financial and social.

Social impact

Impact metrics are co-created with each investee and used to guide business decisions. The focus on demonstrable positive social impact strengthens founders’ organizations, maximizes social impact, and attracts other investors and opportunities.


Organizational health

Transforming mental wellness on a societal level starts within. We support founders on their journeys towards better mental wellness and help their organizations increase resilience.

Masawa Artwork Woman Mind Flower


not alone

Transforming global mental wellness is a serious, long-term devotion, and an ambitious purpose we can’t achieve alone. We partner with investees, co-investors, topical experts, and the larger ecosystem in order to unlock the full potential of our approach and scale social impact. 

While we are deeply committed to doing our part, we, above all, need you.  We need you to speak up when the people around you feel speechless. And to be a listening ear for those who feel unheard. Because to become more mentally well together, as a society, we must first find support and comfort in one another. Mental wellness can’t exist in the absence of compassion, authenticity, and mutual connection

In addition to our own personal motivations, our belief in and commitment to these values is a tireless source of guidance and encouragement, and contributes to a profound purpose we all share at Masawa: to enable billions of people to live life to the fullest. 

Behold our unique team of proud Masawis: supported by a powerful advisory board composed of leaders and experts in their fields. Each member has a specific beneficiary focus.

Masawa Artwork Mentalmorphosis

Intrigued? Let's connect.

The Masawa Minute

Subscribe To Our Biweekly Newsletter

Be the first to receive news about Masawa the mental wellness, impact investing, and social impact space, and enjoy inspiring, thought-provoking content.