Last updated May 25, 2021
Personal information you disclose to us
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us, when you participate in events or activities on the website or when you otherwise contact us.
The personal information that we collect depends on the context of your interactions with us and the website, the choices you make and the products and features you use. The personal information we collect may include the following:
Personal Information Provided by you, such as names; email addresses; and other similar information.
All personal information you provide must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
We automatically collect certain information when you visit, use or navigate the website. This information does not reveal your specific identity (like your name or contact information). However, it may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our website and other technical information. This information is primarily needed to maintain the security and operation of our website, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:
Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our website and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity on the website (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’) and hardware settings).
Device Data. We collect device data such as information about your computer, phone, tablet or another device you use to access the website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system and system configuration information.
Location Data. We collect location data, such as information about your device’s location, which can be precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the website. You can opt out of allowing us to collect this information by refusing access to the information or disabling location settings on your device.
We use personal information collected through our website for the business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.
We use the information we collect or receive:
To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.
To protect our services. We may use your information as part of our efforts to keep our website safe and secure (for example, for fraud monitoring and prevention).
To enforce our terms, conditions and policies for business purposes, comply with legal and regulatory requirements or in relation to our contract.
To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
To send you marketing communications and promotional materials. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes if this corresponds to your marketing preferences. For example, when expressing an interest in obtaining information about us or our website, subscribing to our newsletter and marketing communications or otherwise contacting us, we will collect personal information from you. You can opt out of our marketing emails and our newsletter at any time by contacting us at firstname.lastname@example.org or clicking “unsubscribe” in the footer of any email you receive from us. See further information at “10. WHAT ARE YOUR PRIVACY RIGHTS?” below.
Deliver targeted advertising to you. We may use your information to develop and display personalized content and advertising (and work with third parties to do so) tailored to your interests and/or location and to measure its effectiveness.
We may process or share your data that we hold based on the following legal basis:
Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
Legitimate interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
Performance of a contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
Legal obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal processes, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
Vital interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
More specifically, we may need to process your data or share your personal information in the following situations:
Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Advertising, Direct Marketing, and Lead Generation
Communicate and Chat with Users
Spotify Play Button widget and Google Fonts
Web and Mobile Analytics
Facebook Analytics, Google Analytics, HubSpot Analytics, All in One SEO, Yoast SEO
Functionality & Infrastructure Optimization
Our servers are located in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see “3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?” above), in the United States, and other countries.
European Commission’s Standard Contractual Clauses:
We have implemented measures to protect your personal information, including using the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies and between our third-party providers and us. These clauses require all recipients to protect all personal information they process originating from the EEA or UK in accordance with European data protection laws and regulations. Our Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third-party service providers and partners and can provide you with further details upon request.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.
We have implemented appropriate technical and organizational security measures designed to protect any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, the transmission of personal information to and from our website is at your own risk. You should only access the website in a secure environment.
We do not knowingly solicit data from or market to children under 18 years of age. By using the website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the website. If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to delete such data from our records promptly. If you become aware of any data we may have collected from children under age 18, please contact us at email@example.com.
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
If you are a resident in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
If you are a resident in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.
Cookies and similar technologies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our website. To opt out of interest-based advertising by advertisers on our website, visit http://www.aboutads.info/choices/.
This section applies only to users based in California. It describes how we collect, use, and share California users’ personal information in our role as a business and the rights of such residents. The California Consumer Privacy Act (“CCPA”) requires businesses to disclose whether they sell personal data. Masawa is a business and does not sell personal data of any kind. We may share personal data with third parties if those third parties are authorized service providers or business partners who have agreed to our contractual limitations regarding their retention, use, and disclosure of such Personal Data.
What categories of personal information do we collect?
We have collected the following statutory categories of Personal Information in the past twelve (12) months:
Identifiers, such as name, e-mail address, mailing address, and phone number. We collect this information directly from you or third-party sources.
Personal information categories listed in the California Customer Records statute such as name, contact information, education, employment, employment history and financial information
Protected classification characteristics under California or federal law such as gender and date of birth
Internet or other similar network activity such as browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems and advertisements.
Geolocation data, such as IP address. We collect this information from your device.
Other personal information, in instances when you interact with us online, by phone or mail in the context of receiving help; participation in customer surveys or contests.
How do we use and share your personal information?
Masawa Management GmbH collects and shares your personal information through:
If you are using an authorized agent to exercise your right to opt out, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.
Will your information be shared with anyone else?
We may disclose your personal information with our service providers according to a written contract between each service provider and us. Each service provider is a for-profit entity that processes the information on our behalf.
We may use your personal information for our own business purposes, such as undertaking internal research for technological development and demonstration. This is not considered the “selling” of your personal data.
Masawa Management GmbH has not sold any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. Masawa Management GmbH will not sell personal information in the future belonging to website visitors, users and other consumers.
Your rights concerning your personal data
Right to request deletion of the data – request to delete
You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation or any processing that may be required to protect against illegal activities.
Right to be informed – request to know
Depending on the circumstances, you have a right to know whether we collect and use your personal information; the categories of personal information that we collect; the purposes for which the collected personal information is used; whether we sell your personal information to third parties; the categories of personal information that we sold or disclosed for a business purpose; the categories of third parties to whom the personal information was sold or disclosed for a business purpose; and the business or commercial purpose for collecting or selling personal information.
Per applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.
Right to Non-Discrimination when exercising a consumer’s privacy rights
We will not discriminate against you if you exercise your privacy rights.
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with the information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g. phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.
We will only use the personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for verification. If, however, we cannot verify your identity from the information already maintained by us, we may request that you provide additional information to verify your identity and for security or fraud prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.
If you have questions or comments about this policy, you may email us at firstname.lastname@example.org or by post to:
Masawa Management GmbH
Rheinsberger Straße 76/77
10115 Berlin, Germany
Based on the laws in force in your country, you have the right to have the personal information we have collected deleted. To delete your personal data, please contact us via email: email@example.com.