About Masawa.

Masawa is the platform that advises, nurtures, and steers capital by weaving people, purpose, and prosperity together to advance human flourishing.

Masawa emerged from one person’s lived experience with mental ill-health and the dream of mental wellness for everyone. We imagine a world based on compassion and mutual thriving where all people flourish, realize their unique potential, and support others in realizing theirs. 

We walk with founders to create meaningful social change. We’re humanizing finance for greater human flourishing.

A letter to you, from our founder.

Joshua Haynes
Managing Partner

Dear Fellow Humans,

For most of my life, I’ve dealt with depression, anxiety, and a food addiction. The voices in my head, the constant nagging, and rumination seemed only to be quieted by the dopamine kick gained from consuming unnatural amounts of shitty food and alcohol. Most only knew my accomplishments, my breadth of experience, humor, and knack for languages. An expert at curating an amazing narrative, few saw my true unhappiness.

I tried antidepressants and psychotherapy, both important to giving me the space I needed to come to terms with and start exploring the causes of my mental illness, many rooted in a rough childhood being raised on welfare by a loving single mother who had her own battles with depression and alcoholism, but I was far from being whole.

In early 2018, after tipping the scales above 300lbs / 136kgs and having hit rock bottom three times in the past two years, something had to be done. I started studying non-mainstream and holistic approaches to achieving mental wellness and began incorporating good nutrition, meditation, and exercise into my daily life. Slowly, the brain fog lifted, the weight dropped, and the joy of living returned!

It took me 35 years to realize that mental illness had always affected me, and another five to learn how to cope. That’s far too long, but for many, it takes a lifetime. Unacceptable. I founded Masawa to change that. 

Mental ill-health is a complex problem that will not be addressed with our current simple and siloed solutions.  Only a systems approach that uses all types of capital to drive change will allow us, as a society, to reach our potential.  

We hope you’ll join us, so that billions live life.

We are dreamers and creators.

Disruption starts in our imagination. Social change in our hearts. Success emerges from our diverse experiences. We are passionate innovators. Boundless change-makers. Lovers of avocados. Together we are Masawa.

Joshua Haynes

Managing Partner

Lakshmi Viswanathan

Lakshmi Viswanathan

Investment Partner

Huria Ogbamichael

Nurture Capital Partner

Lilian Lehmann

Impact Partner

Niels Devisscher

Analyst & Content

Gabija Vilkaite


Advisory Group

Elsa Palanza

Christian Hille

Dr. Laura-Marie Töpfer

Min-Si Wang

Nicholas Lesher

Leah Stearns

Kathy Varol

Jonas Marggraf

Wolfgang Viragh


How can we partner for a better future?